Meraki - Brand Design
project overview.
As part of a university assignment, I was tasked with creating brand guidelines for an agency of my choice. The challenge was not only to design a comprehensive branding document but also to represent the same brand in four distinct styles. Each guideline had to fit within an artboard of 14x11 inches, showcasing various brand elements in a cohesive and visually engaging format.
role.
Graphic Designer
timeline.
1 week
tools.
Adobe Illustrator, Photoshop
goals and objectives.
demonstrate versatility.
Showcase the ability to adapt a brand’s core identity into four distinct visual styles.
maintain consistency.
Ensure each version aligns with the brand’s overarching message.
optimize layout.
Design each set of guidelines to fit a 14x11 artboard without sacrificing detail or clarity.
element integration.
logos.
Adapted the company’s logo to suit each style while maintaining brand recognizability.
color schemes.
Chose distinct color palettes that aligned with each style’s theme.
brand guides.
brand guide 01/04.
Logo:
The logo merges M and D to symbolize unity, creativity, and the brand's dedication to quality and innovation.
Color Scheme:
Warm, vibrant tones convey energy and creativity, balanced by neutral shades for sophistication and approachability.
Typography:
Heading – All Round Gothic: Modern and clear, giving a strong, professional look.
Body – Chakra Petch: Readable with a subtle tech vibe, aligning with the brand’s innovative approach.
brand guide 02/04.
Logo:
A bulb with a pencil inside represents creativity and design expertise, highlighting the brand’s focus on innovative and practical solutions.
Color Scheme:
Color 1: Adds classic contrast and sophistication.
Color 2: Vibrant blue for inspiration.
Color 3: Soft, modern tones for a clean look.
Typography:
Heading – Lao MN: Unique and readable, conveying a creative brand voice.
Body – Gimlet Display: Sophisticated and elegant for enhanced readability.
brand guide 03/04.
Logo:
Bold text with the brand name emphasizes confidence and clarity, reflecting a strong and straightforward brand identity.
Color Scheme:
Vibrant colors bring creativity and energy, while neutral tones add sophistication and warmth, creating a balanced and approachable look.
Typography:
Heading – Alfarn: Modern and bold, conveying confidence.
Body – PT Mono: Clean and structured, ensuring readability with a contemporary touch.
brand guide 04/04.
Logo:
Bold text with the brand name emphasizes strength and clarity, with the unique touch of removing the vertical line of the letter E to add a modern, creative edge.
Color Scheme:
A mix of fresh, energetic hues paired with deep, sophisticated tones creates a balanced identity that is both dynamic and professional.
Typography:
Heading – Calder Dark Grit Shadow: Bold and textured, conveying confidence and creativity.
Body – Nexa (Heavy): Strong and readable, ensuring clarity with a modern touch.
outcomes.
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Versatile Representation: Successfully created four distinct brand guidelines that maintained brand coherence while showcasing different stylistic approaches.
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Enhanced Design Skills: Improved my ability to create adaptable brand visuals that appeal to varied audiences.
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Positive Feedback: Received constructive critiques that highlighted the versatility and clarity of the designs.